Normal distribution with the same average and spread
FY ended Dec 31, 2025 · figures in PHP except per-share rows
| Item | Current | Previous |
|---|---|---|
| Current assets | 910,195,152 | 506,836,106 |
| Total assets | 950,206,668 | 875,226,406 |
| Current liabilities | 216,326,113 | 215,642,284 |
| Total liabilities | 464,576,112 | 430,392,283 |
| Retained earnings/(deficit) | -642,589,342 | -918,204,503 |
| Stockholders' equity | 485,630,556 | 444,834,123 |
| Stockholders' equity (parent) | — | — |
| Book value per share | ₱0.52 | ₱0.47 |
| Item | Current | Previous |
|---|---|---|
| Gross revenue | 50,851,534(+409.6%) | 9,978,087 |
| Gross expense | 8,018,869 | 9,446,970 |
| Income/(loss) before tax | 27,777,976 | -25,417,176 |
| Net income/(loss) after tax | 22,115,161 | -25,625,877 |
| Net income/(loss), parent | — | — |
| EPS (basic) | ₱0.02 | ₱-0.03 |
| EPS (diluted) | ₱0.02 | ₱-0.03 |
Prime Media Holdings, Inc. (PRIM) was originally incorporated on February 6, 1963 as Private Development Corporation of the Philippines and then changed to PDCP Development Bank, Inc. that same year. On June 6, 2000, the Company changed its name to First e-Bank Corporation and then eventually shifted to its current name on October 20, 2003.
In 2002, Banco de Oro Unibank, Inc. assumed the servicing of PRIM's deposit liabilities and other banking functions. On December 6, 2002, the Board of PRIM approved the change in primary purpose from a development bank to a holding company, which would hold investments in the media industry.
In view of the very minimal operations, the Company gradually retired all its employees by 2010 and engaged consultants/service providers to service its requirements.
On May 23, 2023, the Company entered into a joint venture agreement with ABS-CBN to create a joint venture company which will develop, produce and finance content programs and shows for distribution to local and international broadcast networks, channels and platforms. On July 5, 2023, the parties incorporated such joint venture company under the name, Media Serbisyo Production Corp. with ownership ratio of 51:49 between Prime Media and ABS-CBN.
Prime Media Holdings, Inc. is a Philippine investment holding company based in Makati. Originally founded on February 6, 1963 as a development bank, the company has been changed to its current status since 2003. It is majority controlled by RYM Business Management Corporation, a business holding company associated with the Romualdez clan.
Prime Media Holdings on Wikipedia →Average % return by calendar month, up to 5 yearsof history. Only a few years back each month, so this is descriptive color, not a predictable “month effect.”
Prime Media Holdings, Inc. (PSE: PRIM) last traded at ₱1.04, down 7.96% on the day, as of Sep 10, 2026. Prices on this page are delayed or end-of-day, not real time.
Prime Media Holdings, Inc. trades on the Philippine Stock Exchange under the ticker symbol PRIM.
PRIM is listed in the Holding Firms sector of the Philippine Stock Exchange, where it ranks #24 of 31 by market capitalization. Across the whole exchange it is #216 of 282, at ₱1.1B.
PRIM has traded between ₱0.70 and ₱1.47 over the past 52 weeks. It is currently 29.3% below that high.
PRIM's annualized volatility over the past year is 80.3%, which PSEye classifies as very high against other PSE-listed stocks. Higher volatility means bigger day-to-day price swings in either direction, not necessarily a worse outcome. See the Analytics panel above for the full risk profile.
PRIM trades at a price-to-earnings ratio of 52.0 and a price-to-book of 2.00, based on basic earnings per share from its latest annual filing (fiscal year ended Dec 31, 2025). Annual figures can be up to a year old, so this is not a trailing-twelve-month multiple.
PSEye doesn't label any stock overvalued or undervalued. PRIM currently trades at a P/E of 52.0 and a P/B of 2.00, but whether that's cheap or expensive depends on the sector, growth prospects, and what comparable companies trade at, none of which a ratio alone can tell you. For comparison, Holding Firms peers with a computable ratio trade at a sector median P/E of 3.9 and a sector median P/B of 0.56 (22 peers). The Sector peers panel above lists 10 similarly-sized Holding Firms companies to compare against directly.
PSEye has no cash dividend on record for PRIM in roughly the last two years. That is a statement about the corporate actions published on PSE Edge over that window, not a guarantee the company has never paid or will not pay one.
In its latest annual filing (fiscal year ended Dec 31, 2025), PRIM's revenue grew 409.6% versus the prior fiscal year. That's one year-over-year comparison, not a multi-year trend, so check the Balance sheet & income statement panel above for the full figures before drawing a conclusion.
PSEye doesn't rate stocks as good or bad buys. What this page can tell you is factual: where PRIM ranks by market cap (#216 of 282 on the exchange), its price history, valuation ratios, dividend record and recent company disclosures, all shown above. Whether that adds up to a good stock depends on your own criteria, and is worth researching beyond any single page, including this one.
PSEye is a data tracker, not a financial advisor, so it can't tell you whether to invest in PRIM or any other stock. The price, valuation, dividend and disclosure data on this page is meant to help you do your own research. Consider your own goals, risk tolerance and time horizon, and consult a licensed financial advisor before making an investment decision. If you're weighing a fixed, regular investment instead of a single lump sum, PSEye's DCA calculator shows how that strategy would have performed historically.
To buy PRIM shares, open an account with a PSE-accredited stockbroker (most Philippine banks and several standalone brokers offer online trading accounts), fund it, and place a buy order using the ticker symbol PRIM. A completed trade typically settles two trading days later (T+2). PSEye doesn't process trades or recommend a specific broker.
Delayed/EOD data, not real-time. Figures are statistics on past closing prices, not a forecast.