Choosing companies for how fast their dividend is rising rather than for how large it is today. A 3% yield growing 10% a year overtakes a flat 6% one within about a decade, and the rising payout tends to pull the share price with it. The trade is patience: the income starts small and the case only pays off if the growth actually continues. Each PSEye stock page shows the trailing 12-month dividend against the prior year, which is the year-over-year change this strategy is built on.
See every term in the full PSE investing glossary.